Edelweiss Tokio Life puts women advisors at the forefront for its new campaign

By: |
August 18, 2021 6:52 PM

The company has partnered with actress Mona Singh to showcase a new comprehensive protection product Total Protect Plus

The films highlight life insurance advisory as a potential employment opportunity to womenThe films highlight life insurance advisory as a potential employment opportunity to women

Edelweiss Tokio Life Insurance has put women advisors on the center stage in its latest digital campaign #HumKarkeRahenge. The insurer has joined hands with TV and film personality Mona Singh to demonstrate the features of its new comprehensive protection product Total Protect Plus.

The films highlight life insurance advisory as a potential employment opportunity to women who are constrained by household responsibilities and want flexible working hours. The imagery in the ad films brings out this element by showing the protagonist engaged in day-to-day house chores while talking about her customer interactions.

Protection has become among the chief priorities for households in recent years, Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance said. “It has only grown in consideration since the pandemic struck and customers have been looking for an all-inclusive solution that addresses varied goal-based needs. Through Total Protect Plus, we have attempted to create such a solution that can facilitate economic continuity during critical life stages,” he added further.

The digital campaign rests on the back of three ad films which seek to bring to life, three optional offerings of the product– live long benefit, child’s future protect benefit, and limited pay. All three films show a woman advisor discussing how these optional offerings are linked to and born out of customer insights.

“Women have a positive influence when it comes to financial planning and therefore play a critical role in advisory. While the number has been increasing, women advisors account for barely 30% of the total industry agency force. Aspirational advertising plays an important role in improving this number,” Gupta stated on the launch of the new campaign.

Read Also: Facebook launches new film to celebrate Onam

Read Also: Samsung India partners with Alia Bhatt for its Galaxy Z series foldable smartphones

Follow us on TwitterInstagramLinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1Times of India Group’s Sandeep Dahiya steps down
2WATConsult wins expanded mandate for India Circus
316% urban Indians currently own cryptocurrency: Kantar Study