Discovery creates unified marketing solutions

By: |
March 12, 2021 1:46 PM

The launch of discovery+ and combined international advertising sales approach offers brands new audience engagement opportunities at scale

Nancy Daniels, Chief Brand Officer, Discovery & Factual, described the documentary as a "deep-dive" into the ongoing global crisis.Nancy Daniels, Chief Brand Officer, Discovery & Factual, described the documentary as a "deep-dive" into the ongoing global crisis.

Discovery has unveiled an enhanced marketing solutions offer for brand partners across its international markets by uniting the company’s sports offering with its real life entertainment portfolio into a single proposition. The move builds on the global launch of Discovery’s definitive real-life subscription streaming service, discovery+, in January. As per the company, this gives brand partners the opportunity to access all of Discovery’s content, on all of its platforms, across every global market, through one central buying point. Advertisers can now connect with Discovery’s entire audience through any of its offerings, including its leading multi-sport brand Eurosport and passion verticals such as the Global Cycling Network (GCN).

“Today is a monumental step for our sports offer as we fully unify our international marketing solutions and advertising-sales within the broader offering of the Discovery family. We believe this will further strengthen our market-leading proposition and help brands tell their stories at scale, supporting them to deliver against communications goals which positively impacts their business objectives,” Mike Rich, head, Sports Marketing Solutions, Eurosport, said.

As part of the redefined and integrated offer, Discovery has reimagined its creative brand solutions capability to enhance content opportunities available to international client partners. Furthermore, Discovery’s creative studio is already delivering new creative content all the while helping brands connect with their audiences at scale in a deeper and more meaningful way. Brands are presented with a suite of marketing solutions to allow them to achieve engagement at scale across the widest portfolio of platforms including via digital content, social media, long and short-form content, product placement, sponsorship, and technology partnerships.

“As we head towards back-to-back Olympic Games and deliver the international rollout of discovery+, our partners can now fully take advantage of an enhanced marketing solutions offer which connects sport to the most comprehensive range of real life categories, including home, adventure, travel, food, nature, environment and science. This not only offers more ways to inform, fascinate and inspire, but allows brands to call on us to engage both the most passionate and broadest audiences they want to target,” Rich added.

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