dentsuMB wins mainline advertising mandate for TVS Raider in India

By: |
September 22, 2021 11:43 AM

dentsuMB is part of the newly formed dentsuMB Group that also includes the agencies Dentsu Webchutney, Taproot Dentsu, Dentsu One and Dentsu Impact

The TVS Raider is targeted at Gen Z.The TVS Raider is targeted at Gen Z.

dentsu India’s integrated creative agency dentsuMB has bagged the mainline advertising mandate for the newly launched TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India. “The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (Sporty Scooter) and TVS IQUBE (Electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering,” Aniruddha Haldar, vice president marketing – commuters, corporate brand and dealer transformation, TVS Motor Company, said.

Read Also: Sony Pictures Networks India signs exclusive non-binding Term Sheet with Zee Entertainment

dentsuMB is part of the newly formed dentsuMB Group that also includes the agencies Dentsu Webchutney, Taproot Dentsu, Dentsu One and Dentsu Impact. For Sidharth Rao, CEO, dentsuMB Group, it is a privilege to partner with TVS Motor on this new journey. “Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones,” he stated.

In addition to the dentsu branded agencies, dentsu international’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen. The network also includes the locally-acquired brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, mcgarrybowen India, Fractal Ink Design Studio Linked by Isobar, SVG Columbus and Merkle Sokrati.

Read Also: Connected consumers in India expected to spend 42% higher budgets than last year: InMobi Report

Read Also: Kantar Marketplace platform invests in creative and media effectiveness solutions in India

Follow us on TwitterInstagramLinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1Nykaa acquires home-grown skincare brand Dot & Key
2Game of Rewards: How gaming platforms are betting big on rewards to drive engagement
3Interview: Dinesh Nair, Director – Consumer Business, Lenovo India