dentsu X retains the media mandate on AMFI

By: |
October 13, 2020 4:07 PM

The agency won the account following a multi-agency pitch

dentsu X was also the incumbent, having handled the brand since 2016dentsu X was also the incumbent, having handled the brand since 2016

Integrated media specialist dentsu X India, from the house of dentsu international, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch.

dentsu X was also the incumbent, having handled the brand since the launch of the ‘Mutual Funds Sahi Hai’ campaign in 2016. The other agencies contending for the business were Mindshare, Madison and Initiative. “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. dentsu X, in effect, has been an integral partner and not just an agency,” Nilesh Shah, chairman, AMFI said.

According to N. S. Venkatesh, chief executive, AMFI, the team at dentsu X has always exceeded expectations. “It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs,” he added.

For Divya Karani, CEO, dentsu X India, this is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members.

dentsu X comprises three agencies; dX-matrix, dX-cubic and dX-palette. dentsu X is the agency on record for large, marquee clients such as Reckitt Benckiser, Maruti Suzuki, Toyota, SEBI, Honda Motorcycles, Suzuki Motorcycles, OPPO, OnePlus, HDFC Ergo and Honda Cars among others.

In addition to the dentsu branded agencies, dentsu international’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen. The network also includes the locally-acquired brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, mcgarrybowen India, Fractal Ink Design Studio Linked by Isobar, SVG Columbus and Merkle Sokrati.

Read Also: Paytm launches new campaign to promote money transfers directly to bank accounts

Follow us on Twitter, Instagram, LinkedIn, and Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1GoKwik launches #CelebrateD2C campaign to promote its shopping festival
2Mountain Dew ropes in Mahesh Babu as brand ambassador
3Kinara Capital appoints Ravindra Jadeja as brand ambassador