Coronavirus Impact: How Paytm First Games is rolling

By: |
April 21, 2020 4:16 PM

In its first foray into e-sports the company claims that was able to garner 11,000 registrations, while its platform garnered over 70,000 viewers

Paytm’s whole model of gaming is based on offering an array of games on its platform to attract all kinds of users.Paytm’s whole model of gaming is based on offering an array of games on its platform to attract all kinds of users.

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Gaming platforms like Paytm First Games are expecting to do better than others, as India’s gaming sector witnesses an unexpected surge. TV audience measurement body, Broadcast Audience Research Council (BARC), in its weekly report on April 16 highlighted that gaming had witnessed a 39% increase in the fourth week since lockdown as compared to the pre-Covid-19 period. In an earlier report, BARC had pointed out that users were downloading more games than one on their mobile. “Since launch, our goal has been to bring the best of global games for our users and provide them with the latest and competitive formats. We have witnessed a great uptake from users across categories, including games such as Rummy, Fantasy, Ludo, Match 3, racing games, among others,” Sudhanshu Gupta, COO, Paytm First Games, said.

Paytm’s whole model of gaming is based on offering an array of games on its platform to attract all kinds of users. The firm, which was started to cash in on the gaming industry claims to be experiencing a surge in daily active users. “Since sporting events are either cancelled or postponed due to COVID-19 threat, even Fantasy players are now playing newer games (on the platform); therefore, having a choice for all in the same app works to our advantage,” he added.

While Ludo is certainly a big draw, it attracts 4 lakh daily users half of which were added during the Covid-19 period, Rummy has been the cash cow for the company. Ludo works on an advertiser-based model, whereas Rummy, being a skill game, attracts real money gamers. “From a real-money gaming perspective, while fantasy cricket usually sees a share of more than 70% in terms of users, revenue-wise both Fantasy and Rummy are evenly split,” Gupta said. With sports going offline fantasy sports have been dealt a blow, but Gupta posits that rummy users have seen a 2x growth.

The company is also looking at introducing a paid version of its Ludo app by June. Besides, Paytm is looking at a market that is still nascent in India and relies on a sponsorship-based model. In its first foray into e-sports the company was able to garner 11,000 registrations and distributed over Rs 4 lakh in prizes. “We’re off to a flying start in e-sports with the Clash Royale tournament as the participation we received has been nothing short of staggering. Our apps have garnered over 70,000 viewers, ” Gupta noted.

While the gung-ho around Ludo and other games will remain till the lockdown, the real test will be once the lockdown ends. Gupta believes that there will be some drop in users, it would not be too drastic. He hopes the company will be able to retain user engagement with newer games.

Read Also: Coronavirus Impact: Adda52 Rummy claims a 100% increase in registrations

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