The agency’s wins came in the Digital Craft and Entertainment categories
On the third day of the Cannes International Festival of Creativity 2021, Dentsu Webchutney won two Silver Lions for India. The agency’s wins came in the Digital Craft and Entertainment categories. In Digital Craft, the agency won Silver for Vice Media’s ‘The 8-bit Journo’ while in the Entertainment category, Dentsu Webchutney won for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment. The agency was the only winner from India on Day three, following which, the total count for the country reached 17 Lions for this year.
Dentsu Webchutney was also the most awarded agency on the second day with a total of three Lions (two Silver and a Bronze). In the Direct Lions category, Dentsu Webchutney won a Silver and Bronze Lion each for its ‘The 8-Bit Journo’ entry for Vice Media. Whereas, in the Creative Strategy category, Dentsu Webchutney’s The 8-Bit Journo won a Silver Lion. “For us, The 8-bit journo and The world’s most reported trailer have been gifts that have kept on giving. They inspire us to do better with this unique Webchutney brand of creativity. I also have to say we’re particularly thrilled with the categories we’re being awarded and shortlisted in. We’ve got 3 diverse pieces of work, including Swiggy’s Better Half recipes, featured across special categories like digital craft, mobile and creative e-commerce – not necessarily categories that work from India is used to shining in. But more than anything, I’m so happy for our talent, both past, and present, for our success this week,” Gautam Reghunath, CEO, Dentsu Webchutney, stated.
India won a total of eight Lions on day two while on day one, the country bagged a total of seven Lions.
Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its event in Cannes to learn, network and celebrate. On account of the Covid-19 pandemic, the Cannes Lions International Festival of Creativity 2020 was cancelled by the organisers. This year’s Cannes Lions, taking place from June 21-June 25, 2021 is running virtually.