Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums
Edtech company Byju’s has announced the appointment of Vineet Singh as vice president, brand and creative strategy. In his role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country. From market research and insight analysis to defining the brand elements and tone, Singh will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth, the company said in a statement.
Singh will oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for Byju’s. “Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers”, Pravin Prakash, chief people officer, Byju’s said on the appointment.
With over 15 years of experience, before joining Byju’s, Singh was the group chief marketing officer of Embassy Group and WeWork India. During his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands such as Nestle, JK Tyres, Make my trip, among others. At Google India, he led the media and platform sales for emerging business groups and government agencies. Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.
“Byju’s strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience,” Singh stated.