Bikano sponsors Dabang Delhi for Pro Kabaddi League Season 9 | The Financial Express

Bikano sponsors Dabang Delhi for Pro Kabaddi League Season 9

With this partnership, the Bikano logo will feature on the right sleeves of Team Dabang Delhi’s competition t-shirts through the duration of this season

Bikano sponsors Dabang Delhi for Pro Kabaddi League Season 9
For Wadhwa, the company is running a high-frequency advertising campaign around Bikano Bhujia across several television channels, social media and on-ground platforms

For Pro Kabaddi League, Bikano was named as the sponsor for the Dabang Delhi team. With this partnership, the Bikano logo will feature on the right sleeves of Team Dabang Delhi’s competition t-shirts throughout the duration of this season. Moreover, the logo will be put across all in-stadium branding collateral and also across above-the-line (ATL), below-the-line (BTL) and digital branding, the brand added. 

The popularity of the Dabang Delhi team is growing with every match, Sanjeev Wadhwa, head of sales, Bikano, said. “ We are confident that it will bring good visibility to our brand,” he added.

For Wadhwa, the company is running a high-frequency advertising campaign around Bikano Bhujia across several television channels, social media and on-ground platforms. Through the sponsorship, the brand aims to elevate the #HumseBehtarBhujiaKoJaaneKaun campaign. “This addition will help us further consolidate the brand awareness that we have created over the years. We are focused to connect with our existing consumers and showcasing our Bhujia category to new consumers.” he highlighted.  

Also Read: BIC Cello launches new range of Butterflow 

Follow us on TwitterInstagramLinkedIn, Facebook 

Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

First published on: 01-11-2022 at 16:42 IST