MPL Sports has entered into a three-year agreement from November 2020 to December 2023
The senior men and women and the Under-19 teams are also a part of the deal for the new kits
The Board of Control for Cricket in India (BCCI) has announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from Mobile Premier League, as the new kit sponsor and official merchandise partner for the Indian cricket team.
Under the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with the upcoming India’s tour of Australia, 2020-21, which will see team India sporting the new jerseys. The senior men and women and the Under-19 teams are also a part of the deal for the new kits.
Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise.
The partnership leads us to a new frontier for Team India and for sports merchandising in the country, Jay Shah, honorary secretary, BCCI said. “We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally,” he added.
“We look forward to MPL Sports adding a new chapter to the team’s kit, and bring official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India,” Sourav Ganguly, president, BCCI said.
India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India, Abhishek Madhavan, senior vice president, Growth and Marketing, MPL and MPL Sports, said. “We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses – with offline as well as online distribution at affordable prices,” he stated.