The agency has been appointed as the partner for the next three years
The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office
Bangalore International Airport has brought on board dentsumcgarrybowen (dmb) India, the integrated agency from the house of dentsu international, as its lead communication partner for the next three years. For the record, Bangalore International Airport Limited (BIAL) is the operator of Kempegowda International Airport, Bengaluru. The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office.
“In the brand communication business, there are once in a lifetime opportunities, and partnering with an airport brand is definitely one. We are truly delighted to have won this mandate and looking forward to embarking on this journey with Team BIAL,” Indrajeet Mookherjee, president South, dmb India said.
“Over the years, BLR Airport has grown in scale and stature. Airports today are becoming destinations by themselves. We are delighted to partner with dentsumcgarrybowen to build our brand journey that will bring alive a multitude of products, themes and experiences,” Shalini Rao, chief marketing officer, BIAL added on the association with the communications agency.
dentsu international’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen. The network also includes the locally-acquired brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, mcgarrybowen India, Fractal Ink Design Studio Linked by Isobar, SVG Columbus and Merkle Sokrati.