ASCI awards PR and digital mandate to Pitchfork Partners

By: |
August 4, 2020 12:10 PM

The consultancy will manage ASCI’s communication through insightful and strategic counsel to enhance its reputation and build trust

Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholdersPitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders

The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public relations and digital counsel following a multi-agency pitch. As per the mandate, Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders to strengthen its position as an organisation dedicated to safeguarding consumers’ interests.

According to Rohit Gupta, chairman, ASCI, the council wanted a communication partner who could synergise with ASCI’s vision and direction, refresh its communication and ensure that its connection with consumers strengthens more than ever before. “Pitchfork’s young team and expertise will help us achieve our mission,” he added.

With the growth in miscommunication through advertisements which in turn harms the consumer, especially in these times, ASCI has a very important role to play, Jaideep Shergill, co-founder, Pitchfork Partners, said. “The new consumer protection regulations mean great empowerment for consumers. This is an opportunity for ASCI to make an even stronger impact and underscore its leadership role in consumer protection and responsible advertising. Pitchfork Partners will assist ASCI through its strategic counsel in this effort,” he elaborated further on the appointment.

Founded in January 2015, Pitchfork Partners is a strategy consultancy specialising in corporate and business issues that needs holistic solutions. The company offers solutions across brand-building and reputation, crisis communications, financial communications and investor relations, change management, start-up advisory and mentoring, business acceleration, enterprise innovation, executive search, partnership management among others. The company’s client portfolio includes names such as Saregama, Aditya Birla Financial Services, ICICI Securities, Abbott, Lodha Group, Tata Motors, Update Geotarget among others.

Read Also: Pepperfry’s Kashyap Vadapalli on the marketing strategy which brands need to follow in the time of Covid-19

Read Also: Scarecrow M&C Saatchi appoints Vijay Assudani as creative director

Read Also: India Gaming Summit 2020: How female gamers are slowly storming the male-dominated online gaming space

Follow us on Twitter, Instagram, LinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1How brands are democratising celebrity endorsements
2Challenges marketers are going to face in 2021
3HDFC Life says #SirfSafeNahinSmartBhiBano in its new campaign