Amazon Pay’s latest campaign #AbHarDinHuaAasan showcases the power of digital payments

By: |
November 09, 2021 5:54 PM

The campaign also narrates how Amazon Pay has enabled small business owners such as street vendors to seamlessly start accepting digital payments

The film traces the evolution of digital payments and exemplifies the trust, convenience and rewards offered by Amazon Pay.The film traces the evolution of digital payments and exemplifies the trust, convenience and rewards offered by Amazon Pay.

Amazon Pay has launched a digital-led campaign #AbHarDinHuaAasan highlighting the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly. For Mahendra Nerurkar, CEO and VP, Amazon Pay India, over the last few years, digital payments have become an integral part of everybody’s lives. “Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses. #AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption,” he added.

The campaign film captures an array of use cases, i.e., shopping in a marketplace or online, recharges and utility bills, payment to delivery personnel, and more to showcase the convenience of payments through Amazon Pay. It also narrates how Amazon Pay has enabled small business owners such as street vendors to seamlessly start accepting digital payments. Lastly, it touches the softer chords by depicting the happiness associated with hassle-free and reliable payments.

Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money and much more. Customers can use different payment modes on Amazon Pay, including Amazon Pay Later, Amazon Pay ICICI Bank credit card and Amazon Pay UPI to shop seamlessly. They also have the flexibility to extend their budget and shop for their favorite items across categories like electronics, home appliances, beauty and fashion, travel tickets, digital gold and much more.

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