The campaign urges women to flaunt their body types no matter what
Fashion and apparel brand aLL has rolled out a new campaign #IamBetterCurvy to celebrate the women of today. Through its campaign, the brand aims to inculcate the thought of body positivity among women by urging them to not be affected by the trolls and comments around their body type.
As being trolled and shamed for body continues to be a challenge for most women today, the campaign highlights the most-commonly faced situations in everyday lives of women and the ways to tackle them. To leverage the growing popularity of influencers, aLL has roped in Sakshi Sindwani and Neha Parulkar to promote the concept.
aLL has consistently aimed at addressing the needs of fashion-conscious plus size women and seeks to break well-established style myths, Hetal Kotak, CEO, aLL: The Plus Size Store said. “This Women’s day, we strive to bring about a revolutionary change in the minds of women about oneself. Our motto #IamBetterCurvy is a little push to all those plus size women to let go of their inhibitions and to motivate them to move towards greatness,” she added.
The campaign showcases the two influencers engage in a conversation on the nasty and cringe worthy comments received on their physique. While reading out the different body-shaming tweets from trolls on their feeds, they are seen answering back in a fun and sarcastic manner.
In order to initiate conversations around body shaming, the brand encourages customers to share their experience of troll comments. With unwanted beauty ideals and opinions prevailing in the stereotypical society, aLL aims to highlight the importance of being unapologetically sassy about her version of the true self and not pay heed to trolls she receives by being confident in her skin, claimed Kotak. The campaign further seeks to break away from the popular notion of having a healthy and hourglass figure by redefining the beauty standards.