Adidas announces Mirabai Chanu as the face of its ‘Stay In Play’ campaign

By: |
August 25, 2021 3:30 PM

The campaign is for its latest product innovation designed to keep more menstruators in sport

The brand said that it has found that teenage girls are dropping out of sport at an alarming rateThe brand said that it has found that teenage girls are dropping out of sport at an alarming rate

Adidas has announced Mirabai Chanu as the face of its ‘Stay In Play’ campaign for its latest product innovation designed to keep more menstruators in sport. The new TechFit Period Proof tights, has an absorbent layer to help protect against leaks when worn with a tampon or pad, the company has said.

The brand said that it has found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage. “Using these insights, the brand set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection,” it added in a statement.

“It is our commitment to revolutionise our product offering and services to better support the needs of our diverse women community. Our ambition with this product is to keep women in sport by giving them the confidence to train during their period,” Sunil Gupta, senior director, Brand Adidas, India said.

“I’m thrilled to see the products which will help girls break barriers and be in action. The desire to stay in play no matter what the situation has always been my priority. Seeing these product innovations from Adidas, I feel confident that we will help girls all over the world to stay in the sport,” Chanu added.

“Using new Adidas Flow Shield technology, the tights have a set of absorbent layers and a membrane that help protect against leaks, giving athletes added confidence whilst training through their period. A wicking layer, absorbing layer and leak proof layer work together to provide protection, whilst a bonding frame holds each layer together and keeps the tights in place,” Adidas stated.

Read Also: Usha International’s new campaign for kitchen appliances features actor Keerthy Suresh 

Follow us on TwitterInstagramLinkedIn, Facebook 

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1FIFS urges government to remove any ambiguity or uncertainty from the Karnataka Police (Amendment) Bill, 2021
2Havas Creative Group India appoints Amish Sabharwal as ECD and creative head of digital experience
3Morpheus Brandy brings Nidhhi Agerwal on board as brand influencer