ACKO’s new campaign encourages new car buyers to buy insurance online

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Updated: October 21, 2021 11:34 AM

The campaign has been conceptualised by Sideways

It emphasises on huge savings that customers get when they buy from ACKOIt emphasises on huge savings that customers get when they buy from ACKO

ACKO Insurance has launched a new campaign across television, digital and social media, to empower consumers to make the choice that is best for them while buying insurance for their new car. Conceptualised by Sideways, the campaign emphasises that consumers don’t have to settle for the bundled insurance policy offered by the dealership and can explore multiple options and choose the insurer that provides them with the policy that is the most beneficial and cost-effective for them.

The ad film depicts a new car owner who is celebrating his acquisition, and whose excitement is dampened when he learns that he could have saved a significant amount of money on his car insurance, had he considered the online alternatives and chosen to buy from ACKO. The new car owner is approached by a well-wisher who inquires if he bought the insurance for his recently purchased car on ACKO. The owners express their frustration and dismay but can only regret that he didn’t check the ACKO app sooner.

“We know during the festive season people tend to buy a new car and one of the important decisions while purchasing a car is to choose the insurance policy. Our campaign is aimed at making consumers aware that checking insurance on ACKO before buying their new car can help with an enormous reduction in the overall car purchase cost,” Ashish Mishra, executive vice president, marketing, ACKO General Insurance, said.

“ACKO is doing something truly beneficial for the automobile buyers. I like the fact that as a brand they want to be a much-loved and joyful brand rather than behave like a stodgy insurance company. So we had the license to have fun as long as the message was sharply delivered,” Abhijit Avasthi, co-founder, Sideways Consulting, stated.

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