Utility vehicles driving used car demand in India: Google

Utility vehicles were the most searched used car type in India and, within this, sports utility vehicles (SUVs) were driving the used car demand...

By: | Updated: March 21, 2016 12:32 PM

Utility vehicles, Utility vehicles demand, used cars, Google, Google India, sports utility vehicles, Mahindra and Mahindra, Mahindra SUVs

Nearly 47% share of all used car queries in India is for sports utility vehicles, which is becoming the primary driver of online used car demand in India, followed by hatchbacks at 20%, and the remaining sedans and luxury, the report on Indian used car market said. (Reuters)

Utility vehicles were the most searched used car type in India and, within this, sports utility vehicles (SUVs) were driving the used car demand in the country, said a Google report released on Tuesday. Nearly 47% share of all used car queries in India is for sports utility vehicles, which is becoming the primary driver of online used car demand in India, followed by hatchbacks at 20%, and the remaining sedans and luxury, the report on Indian used car market said.

This growth in demand also matches with offline sales for SUVs at Mahindra First Choice (one of the leading used car service providers) in their outlets across India, which has seen SUVs sales grow from 6% to 10% in the three years. Google has done the report in association with one of the leading used car service providers, Mahindra First Choice Wheels.

Indicating a growing a demand for used cars in India, the number of queries related to used cars on Google Search has grown 20 times in six years; 30% y-o-y in 2014. Used car buyers are increasingly relying on the internet for research before they arrive at a final decision.

As many as 8 in 10 potential used car buyers starting their research from Google search seem to be undecided about which used car to buy.

Most commonly searched queries involve questions around budget, brands, fuel type and ownership.

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