Piaggio today announced the launch of Vespa Scooters through an exclusive online store on Snapdeal. Piaggio Vehicles has partnered with Snapdeal, to create a platform to reach out to customers in online space and showcase the entire range of Vespa scooters. Vespa scooters can now book their Vespa on a click of a button.
Snapdeal Vespa online will showcase the entire range of Vespa models and these would be available at the booking amount of Rs 5,000 - these include Vespa, VX, Vespa S and Vespa Elegante. Also, Vespa has launched a special offer for the first 100 customers of the store.
Vespa has looked to create a niche 'premium' category in scooters since its India launch in April 2012 and it is among the first few automobile brands to have tapped the online retail market in a bid to attract today’s internet savvy consumers.
The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time.
Sanjeev Goyle Executive Vice President - 2W Business, Piaggio India said, “From the launch of Vespa LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience.”
The layout of the brand store has been customized to offer a similar shopping experience to the user as he/she would have while shopping at an offline store. The brand store enables Piaggio to manage their product selection, promotions and launches as per their need/requirement and basis the analytics shared by Snapdeal.
Tony Navin, Senior Vice President, Electronics and Home at Snapdeal said, "Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers."