Nexa Showroom: It’s premium; it’s a Maruti

Next week, India’s largest carmaker will launch Nexa—a separate sales network that will position Maruti cars as premium offerings in the market.

By: | Updated: March 21, 2016 12:28 PM

“Sir, what would you prefer, coffee or tea?” asks a gentleman, offering me a seat.

“Do you have cappuccino?” I request, as I make myself comfortable.

“Of course, sir.”

And a piping hot cup follows. Accompanied by bottled water.

I am not at an upmarket hotel. I am at a car showroom.

It is not Mercedes-Benz. It is Maruti Suzuki.

Next week, India’s largest carmaker will launch Nexa—a separate sales network that will position Maruti cars as premium offerings in the market. One of the first showrooms to have come up is in New Delhi’s Dwarka. Situated under the Delhi Metro station, everything about the showroom feels plush—from the shop floor to the paint job to even the colour scheme (only black and white are used).

As I enjoy the good strong cuppa, the gentleman (Maruti calls them relationship managers) suggests that I have a closer look at the car displayed—the upcoming S-Cross, which will be sold only through the Nexa channel. He knows each and every aspect of the car—from the engine torque to the kind of material used in the cabin to even what kind of thigh support the rear seat offers. Impressive.

What I particularly like is that I am given enough space and time to discover the car for myself. Absolutely no intrusion. The gentleman doesn’t try and sell the car to me; however, he takes my business card and politely lets me know that I will receive an email the day the S-Cross is launched.

As I am about to leave, the chauffeur, who had earlier offered to park my car, brings it back to me. Pampering at its best.

Yes, everything about the showroom is premium, but is the offering—the S-Cross—that premium a vehicle? We suggest you find out. It will be launched in August, but by next week it will be on display at Nexa showrooms.

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