As in the past with the Duster, and this time with the Renault Kwid, which has been priced at a rock bottom Rs 2.57 lakh and which packs lots of top features, the French automajor has shown it wants to gatecrash a very lucrative auto segment and stay there permanently. With the Renault Kwid the carmaker has been able to feel the pulse of buyers in India and deliver what they want and that too at a compelling price. The arrival of Renault Kwid is threatening to upstage the norms and trends of the small car segment and raise expectations of consumers. The million dollar, in fact much, much, more, question is whether Renault Kwid will allow the company into the common Indian homes and hearts, the way the Duster gave it an entry into the upper middle class ones. If that happens, Renault will ride easy in India for a long time. Renault Kwid is likely to be available around 15th of October, which means there are only 3 weeks to go before the highly anticipated small car is out there on the road for the world to see. Renault Kwid bookings are already open via a new mobile app.
Check out photos: Is Renault Kwid better than Maruti Suzuki, Hyundai, others
We take look here at the top 5 standout points about Renault Kwid car:
1. Price: The Renault Kwid boasts an extremely affordable price and this is what is going to give the French automaker an edge over the others with its starting variant being available from a starting price point of Rs 2.57 lakh. This is extremely competitive and will certainly outdo the likes of Hyundai Eon, Maruti Alto 800 and Datsun Go, and even Tata Motors, which are some of the most formidable names in the small car segment at the moment.
2. Looks: Renault Kwid is a stunner, especially considering the price range in which it falls and therefore, looks head and shoulders above any of its competitors. It looks big and is actually big - truly a 'little-big car' that can stand its ground even in the larger car segment.
3. Engine: Under the hood too Renault Kwid has a very powerful set of specs with an 800cc engine that churns out 54bhp power along with 74Nm torque which is always going to be more than reasonable figures for the class.
4. Interior: There are a lot of features inside the cabin that would appeal to customers including a touchscreen infotainment system which would make Renault Kwid the first in its class to offer this package. There would also be air conditioning controls and a digital instrument cluster that looks quite sporty and spunky. There are plenty of accessories as well for the users to choose from that would add to the external and internal aesthetics of the car. The steering wheel itself looks 'classy'.
Only the coming months will tell how much of an impact Renault Kwid can make, but on paper, the vehicle surely seems like it is going to turn things upside down in the carmarket and consumers will certainly rejoice in that chaos.