Isuzu bets big on personal pick-up vehicle segment

Isuzu Motors India has introduced the BS6 upgraded versions of the V-Cross lifestyle Pickup truck. It now comes offered as a 4x2 and a 4x4 version along with a new Hi-Lander base variant

By:May 12, 2021 8:39 AM
BS6 Isuzu V-Cross

Isuzu Motors India (IMI), a subsidiary of Japan’s Isuzu, has launched BS-VI compliant V-Cross variants in India, as well as Hi-Lander and a new V-Cross Z-AT variant, to strengthen its personal pick-up vehicle portfolio. The company has also launched the BS VI compliant mu-X models.

With the addition of these vehicles, Isuzu Motors India’s range of personal pick-up vehicles and SUVs now includes the V-Cross Z Prestige, V-Cross Z, V-Cross Z- AT, Hi-Lander and the mu-X.

It has announced an introductory price of `19.98 lakh (ex-showroom Chennai) for V-Cross Z-AT and `16.98 lakh (ex-showroom Chennai) for Hi-Lander on limited stocks.

Tsuguo Fukumura, MD, Isuzu Motors India, said, “Isuzu’s passenger vehicles range of pick-ups and SUVs have been consistently well-received since launch. We are delighted to expand our offering in this segment … to cater to a larger audience.”

Isuzu Motors India manufactures the vehicles at its new manufacturing plant in Sri City, Andhra Pradesh. The company began its manufacturing operations in April 2016.

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