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Why just Google? Now, Honda shows off self-driving cars


  • honda, honda news, honda self driving cars

    Honda has given a sneak preview of its self-driving prototypes, saying it was already on its way to offering semi-autonomous safety functions to the mass market. The Japanese automaker has been less vocal about its plans for self-driving cars than larger rivals like Toyota and General Motors, which in recent months have shown off major research and development projects and big-ticket acquisitions. (Reuters Photo)

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  • honda, honda news, honda self driving cars

    But under the radar, Honda has been building semi-autonomous functionality, including forward-collision warning, lane-departure warning and lane-keeping assist. (Reuters Photo)

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  • honda, honda news, honda self driving cars

    These features are already being rolled out in Honda's Acuras and the Civic model year 2016, which costs about $22,000. (Reuters Photo)

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    Honda showed off two prototypes it has used in testing at the GoMentum Station, a 5,000-acre former naval munitions zone that features 20 miles of paved roadway, tunnels and other infrastructure ideal for testing. (Reuters Photo)

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    "We under-promise and over-deliver as a promise, as a company. There are a lot of promises talked about by a lot of companies," said Jim Keller, chief engineer for Honda Research and Development Americas, referring to the pervasive industry hype. (Reuters Photo)

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  • honda, honda news, honda self driving cars

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  • honda, honda news, honda self driving cars

    "This is a unique differentiator for Honda ... who is committed to the concept of safety for everyone," said Keller. "Unless we democratize it across our lineup it will be just a niche." (Reuters Photo)

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  • honda, honda news, honda self driving cars

    Reporters saw the cars accelerate, stop and cede the way for pedestrians, and turn in autonomous mode. The site in Concord, California, about 30 miles northeast of San Francisco, hopes to lure other carmakers to test autonomous cars there. Besides Honda, the French maker of driverless shuttles, Easy Mile, also tests there. (Reuters Photo)

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