Bengaluru-based EV manufacturer, Ola Electric, has officially announced that the company will set up more than 200 offline experience centres in India by March 2023. Ola Electric entered the e-mobility segment with the S1 and S1 Pro electric scooters in August 2021. While Ola has always been betting big on its digital-only sales model, the company now plans to open physical touchpoints to boost its sales.
Ola Electric’s CEO, Bhavish Aggarwal, took to the social networking site Twitter to announce that the company will open over 200 experience centres across India by March next year. He even mentioned that 20 such centres have already been set up. Ola Electric’s website shows that its experience centres are currently operational in Belgaum, Chandigarh, Chennai, Delhi, Kolhapur, Mangalore, Pune, and Thrissur.
According to Bhavish, “Experience centres will enable even more people to experience our products!” The prospective Ola customers will be able to take a test ride of the S1 or S1 Pro at their nearest Ola experience centre. They will also provide financing as well as after-sales support. It is worth mentioning that Ola’s sales have been declining over the last few months and this move is aimed at boosting the same.
The company’s e-scooters, Ola S1 and S1 Pro, are currently priced at Rs 99,999 and Rs 1.40 lakh, ex-showroom, respectively. The S1 gets a 3kWh lithium-ion battery pack that is claimed to offer a riding range of 141 km on a single charge (ARAI certified). Ola’s S1 Pro, on the other hand, features a larger 4kWh lithium-ion battery pack and it’s claimed to offer an ARAI-certified riding range of 181 km per charge.
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