India’s second largest car-maker Hyundai and its brand ambassador is against the use of firecrackers this Diwali season and has taken this message to social media to spread the word to stay away from firecrackers. The video posted by Hyundai India across its social media platform has the King of Bollywood Shah Rukh Khan wishing everyone best wishes this Diwali and Hyundai’s caption said “Hyundai wishes you a Very Happy Diwali. Celebrate the festival of lights with your family & friends and spread the Joy.”
Pollution has been a prime talking factor this year with Supreme Court refusing to extend the sale of BS-III vehicles in India and now more recently the top-court ban the sale of firecrackers this festive season in Delhi/NCR to reduce the pollution level in the Capital. Hyundai and SRK’s message will not help the company to increase its brand’s presence this Diwali but will also spread joy and happiness as both the brand and Shah Rukh Khan are widely popular and have managed to connect with masses with ease. Hyundai’s Be The Better Guy with SRK is one of the other top-campaigns that advocated safe driving. The videos featuring the superstar Shah Rukh Khan got popular and The key communication that focused on Safe Driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving were addressed in a fun way.
This Diwali let us all pledge not just to stay away from firecrackers but also to develop proper driving and riding habits, use of seatbelts and helmets, reducing road-rage and last but not the least never to drive under the influence of alcohol. We at Express Drives wishes all our readers a very happy, safe and prosperous Diwali. This Diwali lets adopt something new, let us adopt safe driving practices.
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