It has become quite customary for carmakers to release a teaser image of their new model. It could be a close-up image of the bonnet or the taillights or something that will instil curiosity. Volvo has taken a different approach to teasing. The Swedish brand is working on a small SUV called the XC40 and a collection of images have been officially released, which feature close-ups of various materials. The XC40 will be Volvo's first ever entry in the small premium SUV segment and will soon be revealed to the public. Volvo Cars plans to tap into new areas of creativity and has allowed its designers to create a car that promotes individuality and vibrancy in the small premium SUV segment. The brand says that the XC40 will be the most expressive model in its portfolio, which will allow the customers to customise it according to their preferences.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo lineup, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, Chief Design Officer at Volvo Cars.
The choice of materials, patterns and colour options for the XC40 pick inspiration from street fashion, city architecture, designer products and popular culture.
“We took inspiration for the XC40’s colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident,” said Ebba Maria Thunberg, Vice President Colour & Materials at Volvo Cars.
On the outside, a broad selection of possible colour combinations range from a solid, monochromatic theme to dual compositions in vivid colours that lend themselves to self-expression, while the interior options deliver a truly youthful and premium feel.
“Our Momentum trim level is the most fashion-oriented of the lineup, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel,” added Ebba Maria Thunberg.