Volkswagen India has sold 2,521 units in India in the month of July 2019. This translates into a marginal 2.2% increase in sales over the 2,466 unit sales reported in the corresponding month last year. At a time when the entire Indian automotive industry, including the segment leaders like Maruti Suzuki, Hyundai, Mahindra are recording downturn in sales, Volkswagen has managed to swim against the tide. While in terms of absolute numbers, the leading manufacturers are much larger, most of them are posting their results and sales in red.
What is, even more, astounding is the fact that most manufacturers have constantly been updating their models, introducing new products and have managed to fill gaps in their product portfolio. However, Volkswagen India has had no new products launched since the Passat premium sedan was introduced around the end of 2017. Hence, the positive result from the company is quite interesting and refreshing to look at.
What is even more interesting is that the Volkswagen Polo received its last major update in 2014, followed by small variations introduced over the years. Despite having no real updates to the Polo since, at a time when the market seems like it has been brought to its knees, sales of the Polo have gone up. In July 2018, VW sold 1,384 units while in July 2019, Volkswagen has sold 1,600 units of the Polo recording a 15.6% growth in sales.
While the latest generation of the Polo has been on sale in international markets, the model has not yet been confirmed for India because it is a much larger vehicle and would not be able to meet Indian expectations in terms of price. Volkswagen is presently working towards updating the existing Polo and Vento models in India with test mule being spotted on Indian roads already. In addition, the company is working on a compact SUV as part of the India 2.0 strategy. This model, when launched, will rival the likes of the Hyundai Creta, Kia Seltos, Tata Harrier and MG Hector.
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