Land Rover is marking the Chinese New Year with the introduction of new pet packs for its customers as this year marks the start of the Year of the Dog. The move comes right after the launch of Landy & Rover campaign, Landy and Rover being two fearless dogs who demonstrate the Land Rover pet pack quite comprehensively (watch the video below). Land Rover pet pack will include a list of accessories which will make life with pets a lot more easier and interesting. The pet pack will protect the boot from wet paws and fur with a waterproof rubber mat or liner tray. The carpet on the boot floor will be covered with the rubber mat and the liner tray will have a raised lip on three sides to protect the floor and side walls.
Land Rover Discovery will also be available with Rear Height Adjust, a feature which can make life easier for canine companions. The Rear Height Adjust system makes use of electronic air suspension that lowers or raises the height of the vehicle so as to make it easier for smaller or older dogs to climb.
Land Rover has had an association with making per-friendly accessories so as to assist in comfortable travel for both the dog and the owner. The British brand recently launched a campaign called Landy & Rover, featuring ‘Landy’ and ‘Rover’. The campaign was created after prolonged research into the size of the customer base which owns pets. Landy and Rover have been a hit across social media platforms, as the two demonstrate Land Rover pet-friendly accessories.
This is not the first time Land Rover and Barbour have teamed up. The two have collaborated before to launch a range of clothing and accessories. Besides pet-friendly accessories for the car, the range includes everything required for a country walk, including a dog lead, leather-lined collar, functional harness and coordinating water-resistant, quilted, wax jacket.
Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.