Turtle Wax, a car care solution brand that arrived recently to the Indian market recently has launched a brand new product. The Turtle Wax Hybrid Solutions Ceramic + Graphene Paste Wax has been launched in India. The new Graphene paste wax uses the brand’s patent-pending graphene technology. Turtle Wax claims that it is a blend of 10 waxes that infuse silicon dioxide ceramic and graphene. The befits of this specially designed car body wax is that it offers a glossy finish, feels slick to the touch, is also water repellant and provides protection from chemicals, heat and increases protection from UV rays. The Graphene Paste Wax also helps keeps contaminants in water from sticking to the surface of the vehicle. Turtle Wax claims that the new paste wax would make it easier to maintain the finish and shine of the vehicle.
We sat down with Sajan Murali Puravangara, Country Manager and Director of Turtle Wax India for a quick chat about how the brand’s entry into the Indian market in 2020, in the midst of the pandemic. He also highlights some key factors that are specific to India when it comes to car cleaning and common mistakes made on an everyday basis by a vehicle owner in India. Puravangara also elaborated on the products which are offered in the Indian market, as well as what is coming in the near future.
Turtle Wax although forayed into the Indian market last year, the brand is celebrating its 75th anniversary in 2021. The brand which was founded by Ben Hirsch in Chicago, USA now has a presence in over 120 countries. To celebrate its milestone, Turtle Wax India has announced that it is offering a 10% discount on its products on Amazon, Turtle Wax Car Care Studios as well as its affiliated Car Care outlets across India.
During the interview, Puravangara also mentioned that the brand is looking to invest further into the Indian market and is looking to localise its products. He also mentioned that Tier 2 and Tier 3 cities in India are regions that show huge growth as well as potential. If you wish to know more about Turtle Wax’s Car Care Studios, the products themselves, and the brand’s future plans, watch the video above.
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