Toyota’s luxury arm Lexus breaks away to operate independently in India

Leadership at Lexus has been strengthened with Akito Tachibana being appointed as the Chairman of Lexus India to drive the brand's growth strategy.

By: | Published: September 1, 2017 3:38 PM

Lexus, the luxury arm of Japanese auto manufacturer Toyota, has announced that it will operate independently in India. The restructuring of operations have come five months after the brand officially launched in the country. The company said in a statement that it will now function under the name Lexus India, independently from the broader presence of Toyota across the country. Lexus' launch in India in March this was much celebrated as Toyota's top-end luxury cars would be available in the country. Even leadership at Lexus has been strengthened with Akito Tachibana being appointed as the Chairman of Lexus India to drive the brand's growth strategy.

Commenting on the change, Takemura said: "India is an extremely important market for Lexus. Today's announcement of a new and independent organisational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India."

Akitoshi Takemura will be the President of Lexus India and will lead the business, while Arun Nair will move into the role of Vice-President, overseeing operations.

Lexus marked its India entry in March this year with the introduction of a hybrid-focused line-up of vehicles featuring sedan ES300h, crossover RX450h and SUV LX450d. The company has opened four showrooms in Mumbai, Bengaluru, New Delhi and Gurgaon.

"Lexus India's independence as a business organisation will enable the brand to build its presence as a luxury lifestyle brand and to position for growth in India, one of the world's fastest growing economies," the company said.

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