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Top 6 reasons why new Maruti Suzuki Swift may become the top selling hatchback in India

Poised to launch in India in January 2018 during the Auto Expo, Maruti Suzuki Swift has been one of the most anticipated cars of the year.

By: | Published: December 21, 2017 12:42 PM

Suzuki Swift, slated to be one of the most successful superminis, has created an aura for itself that led to car buyers delaying their plans so as to able to purchase the right hatchback. Poised to launch in India in January 2018 during the Auto Expo, Maruti Suzuki Swift has been one of the most anticipated cars of the year. Maruti happens to have a way with Indian car buyers, with some being so loyal to the brand that they've only ever bought a Maruti all their lives. With odds like these and the fact that Maruti Suzuki Dzire went on to gain some serious traction in our market, it is likely the new Maruti Suzuki Swift too will rise to stellar sales figures. Another aspect that will help Maruti is that the brand has lately been investing into recreating its image as a premium car maker, which it has succeeded at. Take the Nexa dealerships for example, and of course, the premium cars that are sold through it. So, here's why we think the new Maruti Suzuki Swift will be a winner among hatchbacks in India:

Brand loyalty

Maruti Suzuki Swift, in its current generation, has been immensely successful in the India passenger car market. From first-time car buyers to young buyers to families, the Swift has been adored for its performance in terms of the way it goes and the small-car practicality it offers.

In April 2017, sales of the Swift overtook those of the Maruti Suzuki Alto, which had been dominating the sale charts every month. In April, the Maruti pushed 23,802 units of the Swift, while 22,549 units of the Alto were sold. This is when the Swift had been on the market for so long and it could still beat a small car cheaper than it. So, current Swift owners would like to upgrade to the new Swift.

Design

We've established that the Maruti Suzuki Swift is very popular in India. The new Swift has been restyled completely, however, it doesn't break away from the basic design philosophy. It retains the Swift appeal with a very modern and premium touch. Overall, the new Swift looks sharper and sportier than the present model and despite minimal changes in dimensions, the new model looks significantly wider than the present one.

Driver's car

Maruti Suzuki Swift has been appreciated for its performance. It has been one of the quicker hatchbacks in India, and now the new Swift will offer even better agility. The new Maruti Suzuki Swift will be based on the company's Hearttect platform which would make the premium hatchback considerably lighter compared to the existing model. The 1.2-litre petrol engine is expected to generate 83 hp of power and 115 Nm of torque. The 1.3-litre diesel engine would produce 74 hp of power and 190 Nm of torque. While both units would be available with a 5-speed manual transmission, the petrol engine may also be offered with an automatic gearbox.

Fuel efficiency

Thanks to the SHVS technology, which will be equipped with the new Maruti Suzuki Swift engines, the engine will now be even more fuel efficient. The India spec Swift is expected to carry forward the existing 1.2-litre K-Series petrol and the 1.3-litre DDIS diesel engine options. The diesel unit should also come with Suzuki's mild-hybrid technology, SHVS. Claimed fuel efficiency for the Suzuki Swift Hybrid models is 32 kmpl.

Space

While the current Swift had a sizeable boot of 316 litres, the space in the new Maruti Suzuki Swift has been increased by 54 litres. The new Swift is 10mm shorter in length, 40mm wider, 35mm lower and has a 20mm longer wheelbase compared to the current model.

Interior

The most prominent change on the inside of the new Maruti Suzuki Swift will be a 7-inch touchscreen infotainment system which supports navigation, Bluetooth connectivity, Android Auto and Apple CarPlay. The Japanese model gets Mirrorlink as well which may also be carried forward in the Indian-spec model. Other changes include a flat-bottom steering wheel, automatic climate control as well as a new layout of the dashboard.

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