Tata Nexon could be a winner despite being a late comer in the compact SUV segment, here’s why

In the popular segment of compact SUVs and compact crossovers in the country, the Nexon is late to the party. However, there are some features that might help it win the heart of consumers. Here is list of them

By:July 24, 2017 5:22 PM

Indian carmaker, Tata Motors is all set to introduce the Nexon, a compact crossover in India by the festive season. Although, it is a late comer in the compact crossover or compact SUV segment is already over crowded with a number of options like the Honda WR-V, the Maruti Suzuki Vitara Brezza and the likes, will Tata Motors’ Nexon offer something better and if so what would it be? There are a number of segment first features that the new model from the Indian carmaker would be offering. But, before we get to that, the Nexon’s power figures from the 1.2-litre Revotron petrol engine and the 1.5-litre Revotorq diesel unit that generate 108 hp of power. Both engines are mated to a 6-speed manual transmission and an automatic gearbox option will not be currently offered. That’s considering the fact that its competitors have at best 100 hp of power. However, this is not the only fact that the Tata Nexon has, but, there would a number of segment-first features which may work in favour of the compact crossover’s late entry into the segment. Here is the list of first-in-segment features in the Tata Nexon that the company has officially announced.

Touchscreen infotainment system: Other carmakers offer touchscreen infotainment systems in the higher variants of their respective models, so what is different in the Tata Nexon’s unit? The new compact crossover’s infotainment is an HD or High Definition display which should be more comfortable to read against the competitors. According to the company, the position of the infotainment unit adds to the safety as it is placed right next to the instrument cluster in the centre of the dashboard. This enables lesser time spent in looking at the infotainment system reducing ‘eye-off road time’. Like most other competitors, this system supports Apple CarPlay, Android Auto, Bluetooth connectivity as well as has steering mounted audio and phone controls. That said, cruise control is not expected to be offered most likely in order to keep a competitive price tag, which may be a let down for some as some of the competitors have it.

Multiple Driving Modes: Like the earlier versions based on the new technological and design philosophy, the Tata Nexon will be available with different drive modes, City, Eco and Sport. Although other cars from the Indian carmaker’s stable have this restricted only to the petrol trim, both engine options would get this feature. Essentially, it manipulates the throttle response in order to offer a better driving experience based on the conditions one is in. City and Eco modes favour fuel efficiency while Sport mode is biased towards performance.

Centre Console with hideaway storage space: Unlike any other competitor, the centre console termed as ‘Grand Central Console with Sliding Tambour Door Mechanism’ hides away an open storage space when not in use. According to the image, this feature offers a neater look to the centre console.

Also Read: Tata Nexon engine and gearbox options revealed, will have class leading power

With the launch of the Tata Nexon, with the aforementioned segment-first features, the compact crossover may have a certain advantage up its sleeve. However, the Indian carmaker also has another challenge which is the brand perception which needs to be strong in such a price-sensitive category.

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