Tata Motors has announced its latest 50:50 joint venture with Jayem Automotives Pvt Ltd, an initiative which would work towards development of performance cars. Jayem Automotives is a an automotive company with expertise in design, development, prototyping and production of performance variants of automobiles. It also built the MRF2000, a Formula racing car. This joint venture aims to create a niche segment of passenger cars through enhancement of performance and appearance of the latest series vehicles. Through this collaboration, Tata hopes to speed up its transformation through addition of performance passenger cars to it product line up.
Announcing this JV, Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range"
Commenting on this partnership, J Anand, Managing Director, Jayem Automotives Pvt Ltd, said, “We are excited about our joint venture with Tata Motors and to be a part of their transformation journey. We aim to bring World Class Performance Products to market in a short time, and to fulfil expectations of passionate customers in the niche segment of sportier cars.”
The performance vehicles will be developed at a dedicated line, currently being explored at Coimbatore. All process, including design, machining, assembly and testing will be carried out at the same facility. The objective of this venture will be personalisation and performance enhancement.