Skoda India has just announced that its entire product range will see an increase in price starting 1st January 2018. The company has issued this hike in the range of 2 to 3 percent. The company says that changing market conditions along with multiple economic factors are key reasons behind this impact. Skoda has been present in the country's car market since 2001. Currently, the company sells four models in India that include Superb, Octavia, Rapid and the newly launched Kodiaq. Skoda Auto India has a network of 67 dealerships and 66 service outlets that are spread across the country's length and breadth. The company launched the updated and more appealing version of the Octavia and Superb sedans a few months back. Besides, the company had also launched the performance version of the Octavia, better known as the Octavia vRS. The vRS is the most powerful sedan by Skoda in India and gets a more premium treatment than the standard model. The car draws its power from a 2.0-litre TSI engine that is good for producing 230 hp of power and 350 Nm of torque.
Skoda India seems aggressive on its product strategies for the Indian car market. The company had announced its 'buy now, pay later' scheme under which a customer need not pay anything for the first year after he or she is done paying a particular amount of the total cost of the car as down payment.
Some weeks back, Skoda India launched the premium edition of the Rapid that was christened Monte Carlo. Soon after, a renowned clothing company bearing the same name claimed infringement of its trademark. The court announced its order in favour of the clothing brand and restricted Skoda, its distributors and partners from advertising, manufacturing and selling or permitting orders directly or indirectly or dealing with any goods or services that come under the 'Monte Carlo' moniker.