Renault has introduced a product specifically for women drivers - nail polish. The French brand has since been entangled in controversy. So, what is so bad about a car brand launching nail colour for women? Renault went ahead and classified the nail polish as a product that will also double as touch up paint for scratches on cars.
So, it essentially implies that the product will be handy to women drivers for two reasons – embellished nails with peppy colours and since they will be causing scratches and dents on their cars regularly, they can use the polish for the scratches too.
Come to think of it, it's not a bad product idea, but it wouldn't have dragged Renault on thin ice if they'd just marketed it as a nail polish that doubles as touch up paint keeping the ladies happy and the husbands or boyfriends or dads happy too, as they could use it for their cars, because I suppose being a man does not shield one from dinging their car.
But no, Renault have specifically aimed it at 'lady drivers'. Do they not realise that this will actually cut small the customer base for Twingo Nail Polish, since men wouldn't buy it, it is a girl's product! Or at least, that is what they've made it sound like - “Twingo Nail Polish is an innovation that seeks to embellish and facilitate the lives of lady drivers and is easy to carry in any handbag.”
My first reaction to this was that do men actually believe that all women are hardwired in their brains to keep their nails looking gorgeous? Some of us don't get manicures, I hope this does not come as a shock.
This is not the first time a car brand has tried to appeal to women buyers, and there is nothing wrong with that, but the methods. Paint a car pink and expect women to love it, aim the park assist feature towards women because in a man's world, women are just no good at parking. How about these brand just stick to making the cars better overall and they will automatically appeal to women.