Renault launches new mobile app to improve customer engagement - The Financial Express

Renault launches new mobile app to improve customer engagement

My Renault app has been conceptualized, designed and developed in India, to best serve the Indian customers’ requirements.

By: | Updated: September 6, 2017 5:38 PM

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The Indian arm of French car maker Renault has launched a new mobile application for its customers owning anyh Renault cars. In its customer-centric approach, this new app called MY Renault App that offers more than 60 features to its customers. These include access to service history of vehicles, personalized reminders & notifications, online service appointments, interactive user manual for vehicles, easy access to dealerships & customer care, digital vaults for document storage and convenient e-payment facility. Smartphone users on both on both Android and iOS platforms will be able to download MY Renault App from their respective play stores. As per the company, the mobile app has an industry-first feature in the App in the form of e-commerce facility, which will enable Renault customers to explore personalization options for their vehicles and avail exclusive offers specially designed for their cars. My Renault app has been conceptualized, designed and developed in India, to best serve the Indian customers’ requirements.

Speaking about its new mobile app, Sumit Sawhney, Country CEO & Managing Director, Renault India Operations, said, “Customers are at the center of our business strategy, and at Renault, every decision is made keeping the evolving customer trends in mind. This includes our product strategy, rapid network expansion and innovative and clutter-breaking initiatives, which are all aimed at ensuring customer delight. In line with the increasing popularity of digital platforms among Indian consumers, we are delighted to launch the ‘MY Renault App’, offering a seamless and convenient ownership experience to our customers. The App will supplement existing product specific Apps and will be offered at no cost to all existing Renault customers.” Renault's sister company Nissan also launched a similar mobile app last month.

This mobile application is direct to Renault Connect, Renault’s Dealer Management System (DMS), which makes the dealers integrated into the process. This also enables a secure registration and login process for customers on to the App. Apart from DMS, the App also integrates information from various other systems like Road Side Assistance, Customer Care, Payment Gateway, SMS & Email engines to provide customers a unique experience across the vehicle ownership cycle.

This app will be available on all of its future products. The company is also gearing up for the launch of Renault Captur in India and is expected to unveil the vehicle by the end of September. Sawhney further added,“In order to continue to build on our product offensive strategy to drive volumes in India, Renault will launch the premium feature loaded Renault CAPTUR in India this year, which has delivered global success and is widely acclaimed for its stunning expressive design. CAPTUR has sold over a million cars worldwide and will enhance our product portfolio as we aim to grow our presence in the SUV segment in India."

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