Mercedes-Benz India is currently the only arm of Mercedes-Benz to locally assemble the right hand drive version of Mercedes-Benz E-Class long wheel base globally from its Chakan facility near Pune. The E-Class has rather been a successful model for the company and accounts for over 34% of Mercedes-Benz India’s overall sales. Over the years Mercedes-Benz India has been increasing localisation content on its products and currently has an overall local sourcing of about 60% and assembles about nine models in India.
Mercedes-Benz has been offensive in its product strategy in India and in 2017 the E-Class LWB luxury sedan has been the most successful model for the company. In the calendar year Jan-September the company has are reported a growth of about 20% in its India sales by selling 11,869 units. The third quarter (July-September 2017) particularly saw the highest growth ever of 41% by selling 4698 units.
Roland Folger, Managing Director & CEO, Mercedes-Benz India had earlier said “The unprecedented demand for the Long Wheelbase E-Class Sedan, in particular, has contributed immensely to our sales success.” The E-Class on sale in India is the latest 10th generation model and has been priced between Rs 56.15 lakh – 69.47 lakh (Ex-Mumbai).
Mercedes-Benz E-Class gets its components from world leaders in the auto components world including the likes of WABCO that supplies its air supply unit, the infotainment system that includes speakers are sourced from Harman. The door handle on the cars comes Germany provided by Huf Hulsbeck & Furst and the electric power steering motor is supplied by Brose. The company has a good mix of both domestic and international suppliers to ensure good premium quality and overall finish to its luxury sedan.
Interestingly China and India are the only two countries to get the Long Wheel Base variant of E-Class with India being the only RHD market. The company claims that over 80% of the E-Class owners are driven by a chauffeur and so it makes more sense to bring in the LWB that offers more space and increases the luxury quotient of the car. The new generation car is 188mm longer than its predecessor making it longer than 5 meters. The E-Class is being offered in two diesel engine and one petrol engine option.