Audi Q5, when launched for the first time in India, was accepted warmly by the market. Popularity of the SUV rose quickly and the Q5 soon became the highest-selling SUV in its segment in the country. In 2013, Audi India sold more than 10,000 vehicles, primarily driven by the success of the Q5. However, with time the Q5 lost its edge and new competitors soon began to eat into its market share. Sales not only went down for Q5 but Audi India too witnessed shrinking sales and 2017 saw them selling less than 8,000 vehicles. This puts them behind BMW and Mercedes-Benz, which is a spot Audi certainly isn't pleased to be in. In order to rectify that the first launch of this 2018 comes from Audi and it's none other than the Q5.
Audi will today launch the all-new Q5 in India and we recently drove it in Rajasthan. A lot has changed in the new Audi Q5 and most of it checks the right boxes. However, the Q5's fight to reclaim the top spot won't be easy as it'll have to compete against the Mercedes-Benz GLC, new Volvo XC60 and the upcoming BMW X3. Most importantly, the new Q5's success will depend on how competitively Audi India prices it. With just a short time to go for the launch of the new Audi Q5, here are live updates from the launch event along with important information fro our drive of the Q5, wherein we tell you if it's good enough to take the fight to its competitors.
2018 Audi Q5 India price launch live updates:
01:08 pm: That's all from the launch. We now wait for other new cars and SUVs to be launched. In 2018, Audi India will further be expanding its portfolio and will be bringing in the new generation Audi A8 and we might also see the introduction of all new Audi Q2 SUV. On the performance front, Audi SQ7 SUV will also make way into the Indian market.
New Audi Q5 price in India (ex-showroom):
Audi Q5 Premium Plus 35 TDI: Rs 53.25 lakh
Audi Q5 Technology 35 TDI: Rs 57.60 lakh
2018 Audi Q5 SUV launched in India at Rs 53.25 lakh (ex-showroom).
12:49 pm: Audi India now shows off the off-roading skills of the new generation 2018 Audi Q5 SUV.
12:46 pm: When compared to its predecessor, the new Audi Q5 SUV has gained as much as 8 percent more power and the fuel efficiency has gone up by 20 percent. The new SUV is now taller, wider and longer than the outgoing model and also has more luggage capacity.
12:42 pm: Other top features on the new Audi Q5 is the addition of Audi phone box with qi wireless charging, Adaptive suspension and Audi's smartphone interface.
12:37 pm: On the safety front new 2018 Audi Q5 gets 8-air-bags, rear-view camera, AMS, hill-assist, parking assist with sensors, blind spot warning, collision control and many more features.
12:35 pm: The new Audi Q5 comes with 10 Gb Jukebox for storing music. The infotainment system is compatible with Android Auto and Apple CarPlay.
12:33 pm: Rahil Ansari, Head of Audi India takes the centre stage and talks about the Audi Q5 journey globally and the success it has received.
12:30 pm: Audi Q5 is the first Audi model that has sold over 1.6 million units globally. Every third quattro vehicle sold in 2014 was an Audi Q5. New Audi Q5 indeed has a reputation to live up to.
12:28 pm: Rahil Ansari, Head, Audi India says that product strategy for Audi India includes a 3 pronged approach with focus on new body types, alternative powertrain and expanding the Q range. This might be a hint saying that Audi Q2 the younger Q SUV will come to India soon.
12:25 pm: 2018 Audi Q5 initially will be offered only in 2.0L TDI diesel engine and the company is likely to bring the petrol TFSI variant sometime later in 2018. Audi Q5 is an important launch for the company as it already has mass following and a reputation to live upto.
12:20 pm: New Audi Q5 features new headlamp cluster with DRLs and also gets dynamic indicators. These features have been borrowed from other Audi cars like the Q7 and A4 and going forward all new Audi cars will have this as a standard feature.
12:15 pm: The stage is set for the launch of 2018 Auto Expo and Express Drives has reached the launch venue.
12:12 pm: New 2018 Audi Q5 will challenge the likes of newly launched 2018 Volvo XC60, Mercedes-Benz GLC and the upcoming 2018 BMW X3 that is scheduled for India debut at the Auto Expo 2018. Audi India being a part of Volkswagen group will be skipping 2018 Auto Expo in India.
12:08 pm: Speaking on Audi India's performance in 2017 and completing ten years in India in 2017, Rahil Ansari, Head Audi India said, "we are delighted that within this short span, it has become one of the most preferred luxury car brands for enthusiasts in the country. With 7876 deliveries to customers in 2017, we have increased our sales by 2% while earning a profitable growth for our dealer partners.”
12:03 pm: New Audi Q5 SUV has been rewarded a 5-star safety rating by Euro NCAP. The new generation of the strong-selling Audi model scored points for occupant protection, child safety and pedestrian protection. Also contributing to the SUV’s rating were the driver assistance systems that are standard equipment – including pre sense city, the emergency braking system that reacts to vehicles up ahead of the car and to pedestrians.
11:53 am: 2018 Audi Q5 also gets fully digital Audi virtual cockpit. It displays graphics on its high-resolution 12.3-inch screen. The driver can choose between two different display modes. Top-variants of Q5 also features head-up display projects key information onto the windshield. Rounding out the range of options are a heated steering wheel, seats with pneumatic massage function and ambient lighting that illuminates the interior in 30 different colours.
11:48 am: Editor's speak on 2018 Audi Q5: "Overall, the new Q5 retains the subtlety of its predecessor but adds a bit of dynamism and athleticism to the package. The new 2018 Audi Q5 now comes across as a more mature, refined and sophisticated SUV. Some people might be disappointed by the lack of an all-new design but the understated looks of the Q5 have been a strong consideration factor for Indian buyers so there is a chance the new Q5 might strike the right chords."
11:45 am: We also managed to some good off-roading with the new generation Audi Q5 in Rajasthan. Here's a complete video review of the Audi's latest SUV.
11:40 am: The new-gen Audi Q5 is based on the the same MLB Evo platform that underpins the current-gen Audi Q7. The use of this platform has helped Audi Q5 SUV to grow in size and at the same times has managed to lose about 100 kilograms. Extensive use of aluminium and carbon fibre has helped in losing the weight of the new Audi Q5.
11:32 am: 2018 Audi Q5 is Audi India's first launch of 2018 and the company will now build its product portfolio to gain the lost ground in the Indian market. In 2017, Audi India sold a total of 7,876 units seeing the company taking the third rank in the Indian luxury car segment behind BMW India and Mercedes-Benz India.
11:25 am: Interior of new 2018 Audi Q5 offers ample seating space for five. Extra width on the SUV has helped Audi India to create more sense of space for rear seat passengers. A three-dimensional inlay extends over the entire width of the instrument panel. The dashboard is neatly laid out and is inline with design we have seen on the new Audi Q7.
11:20 am: Read our complete review: 2018 Audi Q5 35 TDI Review: Good enough to regain lost glory?
11:15 am: The new Audi Q5 gets the full-colour MIDI with a live maps display like in the Audi A4 and the Audi Q7, this makes the entire driving experience in the Audi Q5 much safer considering the eyes-off-road time is tremendously reduced. The highlight of the HMI (Human Machine Interface) is the 12.3-inch HD colour display screen in the instrument cluster. Data such as navigation, speed, engine rpm, trip meters and more can be displayed on this screen in a customisable manner. This makes it possible for the driver to access all necessary information within his/ her field of view and without having to take off his/ her eyes off the road. The HD resolution makes it a treat to watch the screen and the 3D maps add life to the otherwise boring maps we're used to seeing. The infotainment system supports Android Auto and Apple CarPlay but supports navigation from Android only.
11:05: am: "It's almost a given that Audi vehicles are at par with global safety standards and the new Q5 follows the same approach. The SUV comes with a 5-star crash certification from Euro NCAP, testifying its crash-worthiness. Other key safety features include 8 airbags, ABS, ESP, Hill Descent Assist and TPMS (Tyre Pressure Monitoring System). There are parking assist sensors too along with a reversing camera but the display quality of this camera could have been better. From a perception perspective too the Q5 scores well as the doors close with a solid thud, giving the assurance of good build quality." - From our review of the new Audi Q5
10:55 am: However, Audi India, for now has decided only to bring in the 2.0L TDI diesel version to India that has a maximum power output of 190 hp and 400 Nm of torque on the new Audi Q5. The 2.0L diesel engine on the SUV is mated to a 7-Speed S-tronic gearbox. Audi claims that the 2018 Q5 can do 0-100 in 7.9 seconds.
10:45 am: Globally the 2018 Audi Q5 is available with a choice of four engines: three TDI diesel engines units and one petrol TFSI. Particularly the 2.0 TDI engines are tuned in different ways and each power output of 150 hp, 163 hp and 190 hp. The updated 2.0 TFSI 252 hp.
10:35 am: 2018 Audi Q5 is taller, wider and longer than its predecessor and has a slightly better commanding road presence. The SUV is 4663 mm in length, 1893 mm in width and stands tall at 1659. The new Q5 has a wheelbase of 2819 mm.
10:25 am: The new Audi Q5 is made in a Singleframe grille with a solid frame supporting the vehicles aerodynamics flat front end. It is available with headlights that are either in LED or high-resolution Matrix LED technology with dynamic turn signals on top-variants.
10:15 am: The first generation Audi Q5 was launched in India in 2011 and played a crucial role in helping Audi India to build as a brand. Audi sold more than 1.6 million Q5s, making it one of the most successful premium SUVs of its time.
10:05 am: Audi globally showcased the new Q5 SUV first at the 2017 Paris Motor Show and in less than a year Audi India is set to launch this product in India.
09:55 am: New Generation Audi Q5 that makes its India debut today is now in its second generation and globally went on sale in 2017. Known for its tall stance, luxurious cabin and off-roading capabilities the new generation Audi Q5 sits between the younger Audi Q3 and elder Audi Q7 and has been one of the most sold premium luxury SUV in India. It is also one of the best-selling product for Audi India.