Mercedes-Benz Luxe Drive Live Gurgaon 2018: Chance for you to experience the finest in automobiles

The Mercedes-Benz Luxe Drive Live in its seventh chapter was held in Gurgaon on the outskirts of the capital, it presented a chance for customers and potential customers to experience what the Mercedes way of life really stands for outside the realm of just driving them!

By: | Published: September 16, 2018 2:42 PM

Mercedes-Benz’ Luxe Drive Live is on in Gurgaon, kicking of phase 2 of the rather unique initiative that looks not only to give customers a taste of the cars that Mercedes has to offer but also the life that it associates with. With phase 1 recently concluded in Kolkata, Chennai, Hyderabad, Thrissur and Bengaluru, the Luxe Drive Live came to Gurgaon. Mercedes say the Luxe drive is centred around three pillars that represent the Mercedes way of life, namely, Adrenaline, Gourmet food and good music. We went down to Gurgaon to see what the hype was about.

Hosted at Leisure Valley in Gurgaon over the weekend of September 15th and 16th, the event was a cross-spectrum understanding of the Mercedes-Benz culture. From a slalom course, where trained Mercedes-Benz drivers were instructing customers and potential customers on the capabilities of Mercedes Benz cars. From Slalom Courses to off-road trails, and even a hard braking track the Luxe Drive gave customers a chance to see what their car was truly capable of outside the confines of bumper to bumper city traffic. While the drive took centre stage during the day, the event also had celebrity chefs, food trucks, a juice bar and even a Playstation corner for the kiddies. Following the drive, the evening was concluded with a party hosted by MTV.

Speaking on the Drive Managing Director and CEO of Mercedes Benz India, Roland Folger stressed on the fact that the NCR was a key market for Mercedes in India with an affinity towards the Luxe Life. The Seventh event on the calendar with more to go before the year-end is designed to give customers a taste of the brand's technology and performance but also, its elegance. In conclusion of his statement, Folger said that this new Luxr Drive Live format was the right mix of elements that represented the Mercedes brands and created a strong platform for them to deepen their relationship with their customers.

Do you know What is Automated Manual Transmission (AMT), Electronic Brakeforce Distribution (EBD), Anti-Lock Braking System, Power Steering? FE Knowledge Desk explains each of these and more in detail at Financial Express Explained. Also get Live BSE/NSE Stock Prices, latest NAV of Mutual Funds, Best equity funds, Top Gainers, Top Losers on Financial Express. Don’t forget to try our free Income Tax Calculator tool.

Get the latest cars price and upcoming bikes price in India exclusively at Financial Express. Stay tuned for new cars and bikes reviews, follow us on twitter, Facebook and subscribe us on YouTube for latest auto news.

Next Stories
1Ferrari Portofino India launch on 28th September: All about 600 hp California replacement
2Modified KTM 250 Duke: Owner turns his custom KTM into music through a unique soundtrack
3New Jeep Compass Black Pack edition launched at Rs 20.59 lakh: What all you get for Rs 15,000 more