Mercedes-Benz India has recorded healthy sales growth, selling 4,698 units between July and September 2017. The luxury car manufacturer has registered a 41 percent growth compared to 3,327 units between July and September 2016. Not just this, the car manufacturer has sold 11,869 units in the first three quarters of 2017, compared to 9,924 units between January and September, 2016., translating into a growth of 19.6 percent. One of the major contributors to the sales growth has been the new Mercedes-Benz E-Class Long Wheelbase model, followed by the C-Class, during the period. The Mercedes-Benz GLC and the GLE, on the other hand, were one of highest selling models in the SUV segment in July-September, 2017.
Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “We firmly continue with our leadership position in the Indian luxury car market by clocking our ‘best ever’ sales results. Growing by a record 41% percent in Q3, we are glad to better our Q2 performance and continue to receive customer preference. This growth story is a direct result of our strong customer-focused strategy, which has been bearing fruit. This performance gives us confidence that our strategy is in the right path and our patrons prefer our products and service. The unprecedented demand for the Long Wheelbase E-Class Sedan, in particular, has contributed immensely to our sales success. All our products across segments were highly appreciated by the customers resulting in a steady growth across the NGCs, sedans, SUVs and the AMG cars.”
He further added, “We are glad to witness our India strategy working and our volume contribution to the luxury car industry on the rise. As inventors of automobiles globally and of luxury wheels in India, we remain bullish on the fast-changing dynamics of the Indian automotive industry. Our market experience, impeccable customer trust and proven competitive market advantages, combined with our global competencies makes us uniquely positioned to play a leading role in defining the luxury automotive space in India. However, it always gives an additional momentum to our growth plans when the policy framework is supportive, given our contribution to the economy.”
The company has already launched ten models in the country in the first three quarters of 2017 and is planning to add more products to its portfolio in the remaining quarters.