Luxury car maker Mercedes-Benz on Wednesday announced its best ever sales in the India. The company recorded its best fiscal year (13,558 units), best quarter (3,622 units) and best monthly sales ever (March 2016).
The sales momentum achieved for quarter ended March 31, 2016, is significant against the backdrop of the diesel vehicle ban in the key Delhi and NCR market, successive price hikes and lack of incentives for the automotive sector in the Union Budget.
In the first quarter of 2016, the E-Class was the highest selling car model. The E-Class’ popularity was closely followed by the C-Class which remained a significant volume contributor in Q1 2016. Apart from the sedans, the SUV portfolio comprising the GLA, GLE and the GL also grew in Q1 2016. The New Generation Cars remained a steady contributor to volumes in the quarter as well.
Roland Folger, Managing Director & CEO, Mercedes-Benz India, said, “It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges. We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double-digit growth achieved in most other markets across the country. This underlines the fact that luxury car buyers increasingly prefer Mercedes-Benz.”