India’s largest car maker Maruti Suzuki has reported a growth of 26.7% in the domestic market by selling a total of 1.52 lakh units in August 2017 as against about 1.19 lakh units in August 2016. In a BSE filing the company said that in the mini segment which comprises of Maruti Suzuki Alto (800 & K10) and Maruti Suzuki WagonR saw sales of 35,428 units combined as compared to 35,490 units a year back. Introduction of Maruti Suzuki Dzire has helped the company’s compact portfolio which also has the popular Swift, Celerio, Ignis, and Baleno report a massive growth of over 62.4% by selling a total of 74,012 units last month. Maruti Suzuki Ciaz which has been the most sold car in the segment for a while now and the wholesales for the month of August 2017 stood at 6,457 units increasing by about 3.9%. In the utility vehicle space, the demand for Maruti Suzuki Vitara Brezza continued to rise with the UV space reporting a growth of 27.6% by selling 21,442 units. Other UVs include Maruti Suzuki S-Cross, Maruti Suzuki Gypsy, and the MV Ertiga. The company will also launch a facelift on its S-Cross in September 2017 right before the festive season.
Focus on the Indian market has led to a slight decline in company’s exports last month. Maruti Suzuki exported a total of 11,701 units out of the country as compared to 12,280 units in August 2016. Overall Maruti Suzuki sold 163,701 units (including exports) in August 2017 as against 132,211 units sold in August 2016 reporting a growth of 23.8%.
Post the launch of Maruti Suzuki Dzire the company has been focusing on enhancing its dealership network and launched the new NEXA Service centers to offer premium services to its customers and recently it also announced its plan to upgrade all their showroom and give it a modern appeal. Maruti intends to implement this change in all of its 2050 showrooms across the country in the next 3 years, starting with 100 dealerships across major cities by the end of the year.
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