Maruti Suzuki Vitara Brezza has been a niche product that helped the brand break free from its image of a budget car manufacturer, and also created a space in the SUV segment for it.
Maruti Suzuki has reported receiving orders for about 2 lakh units of the Vitara Brezza, however the success story is marred by the fact that average waiting period for its delivery has been stretched to seven months. The company currently has about 45,000 orders pending on its plate.
A saving grace for Maruti is the plant in Gujarat which started operations in the beginning of February 2017, and should provide support in making up for the backlog.
At the current pace of manufacturing, the Vitara Brezza could become the fastest car to attain 1 lakh units sales milestone within a year of its launch.
Another feature that helped the Maruti Suzuki Vitara Brezza gain popularity was the iCreate comprehensive customisation programme. The car is available in a total of five trims. The sub-4-metre model comes with large 16-inch alloy wheels, floating roof design and black under-bogy cladding.
It is powered by a 1.3-litre DDiS diesel engine that produces 89 bhp and 200 Nm of torque. The engine is paired to a five-speed manual and the company claims it can do 24.3 kmpl. A petrol variant and a model with an automatic gearbox is expected to launch in 2017.