Maruti Suzuki True value to be revamped to offer digital experience, improved vehicle checks - The Financial Express

Maruti Suzuki True value to be revamped to offer digital experience, improved vehicle checks

The customers can select or book a vehicle online or at the True Value pre-owned outlets, which will have a wide range of Maruti Suzuki pre-owned vehicles. The customer can also submit the relevant documents online.

By: | Updated: August 11, 2017 4:55 PM

Maruti Suzuki True Value

Maruti Suzuki has announced to revamp its True Value operations, which deal with the company's pre-owned vehicles. The company will set up the True Value outlets across the country for easy and hassle free pre-owned cars buying experience for the customers. The True Value outlets will have a larger display area that will accommodate a variety of Maruti Suzuki pre-owned vehicles. It will also consist of a digital display where all the information about the car such as specifications, features, star ratings (1 to 5) and other details will be available online or one can also visit the outlet. Customers can also book a test drive online.

The cars selected at the True Value facilities will go through 376 check points before being sold to the customers and will be certified by the company. The refurbishment and service requirements will be checked during the evaluation process. If there is any issue, the car will be refurbished at Maruti Suzuki workshops. The pre-owned vehicles are inspected and rated on six parameters such as engine, suspension, brakes, electrical, transmission & steering control and exteriors & interiors. After this, a True Value certificate is issued for the car and these selected vehicles will have a warranty period of up to one year as well as free after sales service similar to the new cars.

Managing Director and CEO Kenichi Ayukawa said, “We want to offer buyers of pre-owned cars the same experience as buyers of new cars. A network of spacious new outlets, using digital technology for customer convenience, will be a highlight of True Value. Our focus will be on quality cars, refurbished and certified with the assurance of warranty. A star-rating for each car will help the True Value customers to make a right choice”.

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Only Maruti Suzuki cars that have been driven less than 1 lakh km and are not older than 7 years old, will be available for sale. These cars will have not more than two previous owners and cannot be used for commercial purposes. The True Value facilities will not sell vehicles equipped with CNG or LPG kits.

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