Maruti Suzuki most preferred choice of consumers now

According to a study by Droom, one of the most popular e-commerce portal for purchase of pre-owned vehicles, the Maruti Suzuki has witnessed the highest purchase with the Toyota Innova and Honda City close behind

By: | Published: February 16, 2017 5:58 PM

 

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According to a study by Droom, one of the most popular e-commerce portal for purchase of pre-owned vehicles, the Maruti Suzuki has witnessed the highest purchase with the Toyota Innova and Honda City close behind

The Maruti Suzuki Swift has been one of the most popular car since its launch in 2005 in India. It has, in fact, garnered a huge interest in the pre-owned car market owing to its reasonable running cost and the availablility of an extremely fuel-efficient diesel engine. According to a study done by Droom, the hatchback is the most purchased used car second time in a row.

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The Toyota Innova and Honda City are the next best pre-owned purchase decisions. The average selling price, according to the analysis submitted by the e-commerce platform is Rs 5.76 lakh in their 'Car' category which includes mass-market vehicles and Rs 28.89 lakh for luxury cars. The Audi A4 takes the top spot in the said category.

In terms of the brand categorisation, Maruti Suzuki tops the list with Hyundai, Honda, Toyota and Mahindra following in that order. The top cities to use the Droom through the mobile application or the website are NCR, Pune, Mumbai and Jaipur. Customers in these locations, as well as others, prefer a white coloured car over any other colour (44 percent of the cars sold in the last year were white), then silver at 21 percent, Grey at 13 percent while Black is at six percent.

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Cars with manual transmission are still preferred over automatic cars and the gap remains at seven percent between 2015 and 2016. In fact, CNG has the least contribution in the total cars sold while petrol takes the lead and diesel being the second best option. Most cars sold through Droom this year were the ones manufactured in 2012 which contributed to 15 percent of the total sales.

In addition to mass-market cars as well as luxury cars, the online website also deals with two-wheelers which include superbikes and supercars. The most expensive car to be listed on the website is the Lamborghini Aventador and the motorcycle with the highest price tag is the Indian Roadmaster, in 2016.

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