Maruti Suzuki, today introduced the ECSTAR brand in India. ECSTAR is globally known as Suzuki's brand for lubricants, coolant and car care products. At initial stages, the brand will offer its products at the newly opened NEXA dealerships only and expand the reach to other stores later. Currently, the ECSTAR brand's product range in India includes injector cleaner, automatic transmission oil, underbody coat and screen wash for cars. More products will be added later in the ECSTAR product range. ECSTAR lubricants are claimed to go through 20 stringent tests with over 8,000 hours at engine level and 1,60,000 km of vehicle testing. The company says ECSTAR is best for Suzuki's engine as it reduces friction, thereby increasing protection of engine components. In addition, it helps keep the engine clean by preventing sludge and deposits, leading to a longer engine life.
Speaking at the launch, Managing Director and CEO of Maruti Suzuki, Kenichi Ayukawa said, “On our journey of transformation we have been bringing a range of new models and technologies. To ensure optimum performance of these new technologies we are now bringing a range of Suzuki global engine oils and lubricants. These products have undergone rigorous testing under extreme conditions. They offer great peace of mind to customers.”
Speaking on development Satoshi Uchida, MD, Suzuki Motorcycle India said, "It is our constant effort to offer customers innovative and evolved products that allow them to derive superior experiences from their Suzuki motorcycles. ECSTAR oil from Suzuki is a powerful lubricant that not only enhances the enactment of its vehicles, but with its optimal lubricant formulation, will offer customers outstanding engine protection, a longer life-cycle for their two-wheeler as well as lower maintenance and fuel costs. ECSTAR oil ensures durability and better performance even in unfavorable riding conditions like uneven roads, extreme weather conditions, combustion contaminants etc."
Suzuki Motor Corporation launched ECSTAR brand in 1984 for high-performance lubricants, engine oil, and chemical products. Currently, the ECSTAR brand is available in areas like Europe, America, Mexico, Australia and South East Asia.