Maruti Suzuki India Ltd’s (MSIL) popular premium mid-size sedan, the Ciaz, has crossed one lakh cumulative sales mark in the domestic market, in June 2016.
Launched in October 2014, the Ciaz has become one of the most successful models in the country. The Ciaz is credited with many firsts in the segment and in the industry—it is the first car to offer SmartPlay touchscreen infotainment system and the first car to come with Smart Hybrid technology (SHVS) in the country. In fact, the Ciaz diesel SHVS is India’s most fuel-efficient diesel car.
Thanking customers on the occasion, RS Kalsi, executive director, Marketing & Sales, MSIL, said, “The Ciaz is tastefully designed, borrowing cues from European styling that is clean, elegant and clutter-free. It carries a distinct style. On the inside, it comes with some great features and a class-leading infotainment system. The vehicle’s ride quality and comfort is superior. The use of technological innovations like SHVS has made it even more attractive. Today, it is the largest selling sedan in the A3+ segment, and has enabled us to achieve a market-share of 40% in the premium sedan segment.”
Average monthly sales of the Ciaz have remained at more than 5,000 units in the first five months of calendar year 2016. The car is also exported to Africa, South America, Central America, Middle East, ASEAN and SAARC countries. The cumulative exports till end of June 2016 were over 18,000 units.