Isuzu, the Japanese company mostly known globally for its commercial vehicles and workhorse diesel engines, has made a big footprint in India by setting up a manufacturing facility in Chittoor district of Andhra Pradesh.
Isuzu Motors India, after registering the company in August 2012, signed a memorandum of understanding (MoU) with the Andhra Pradesh government in March 2013 to set up the plant which is spread across 107 acres of land and has an installed capacity of 50,000 units per year which can be scaled up to 1,20,000. Product localization level is presently marked at 70%, but will be increased in the future.
Having invested Rs 3,000 crore in its combined business units which include Isuzu Motors India, Isuzu Engineering Business Centre, and Isuzu Logostics India, the company expects to generate between 2,000-3,000 jobs with the start of operations of its manufacturing unit.
Isuzu isn't new to India, however. It made its brand debut here with Hindustan Motors as the supplier of engines for the Ambassador - the 1.8-litre petrol and 2.0-litre diesel.
The company has 26 dealerships across the country and is supported by 120 parts suppliers.
Isuzu will market its D-Max utility pick-up in three configurations for the commercial segment - Single Cab 4x2, Single Cab 4x4 and Crew Cab. There will also be a variant called D-Max V-Cross for personal registration and use. The company currently also sells the MU-7 SUV in addition to the D-Max range.
The D-Max Single Cab range and the V-Max variant will be powered by a 2.5-litre common-rail turbocharged 4-cylinder engines that generates 134bhp and 320Nm. The Crew Cab variant gets a 78bhp, 176Nm 2.5-litre engine. The engines confirm with BS-IV emission norms.
Masanori Katayama, President, Isuzu Motors Limited, said, "India is one of the biggest automobile markets and also one of the fastest growing economies of the world. India is a key part of Isuzu Motors' global growth strategy."
He also said that the plant in Andhra Pradesh will not only cater to the needs of the Indian market but will also be a key manufacturing centre for Isuzu's global operations.
Speaking at the inauguration event, Hiroyasu Miura, Chairman, Isuzu Motors India Pvt. Ltd., said, "The globally proven Isuzu D-Max pickups will be manufactured at this plant," and explained that Isuzu had been studying the Indian market for the last 4 years and "understanding the Indian customer's requirements and establishing the sales and service network."