Mahindra XUV300 was launched exactly one month ago and Mahindra & Mahindra (M&M) has now reported that it has received over 13,000 bookings for the sub-compact SUV. Boasting of several segment-first features, Mahindra XUV300 challenges the segment-leading likes of Maruti Suzuki Vitara Brezza. Launched on February 14, the model has entered the top three in the compact sports utility vehicle (SUV) segment in its first month, M&M said in a statement. Currently, compact SUVs account for 40 per cent of all SUV sales in the country and is also the fastest growing segment over the last five years.
"In a highly competitive segment such as the compact SUV, we have received over 13,000 bookings and in the very first month itself, we have entered into the top three," M&M Chief of Sales & Marketing Automotive Division Veejay Ram Nakra said.
This is in-line with the company's objective of achieving 15 to 20 per cent share of this segment and reaffirms the fact that the XUV300 proposition has resonated well with the customers, he added. "What is also encouraging is that over 75 per cent of our bookings are for the top end variants of the XUV300," Nakra said.
The XUV 300 is priced between Rs 7.90 lakh and Rs 11.99 lakh and comes with both petrol and diesel powertrains. It competes with the likes of Ford EcoSport, Vitara Brezza and Tata Nexon in the sub-4 meter SUV segment.
Engines options on the new Mahindra XUV300 include - 1.2-litre petrol engine with 110 bhp and 200 Nm of torque and a 1.5-litre diesel engine that makes 115 bhp and 300 Nm of torque. Both engines will be available with a six-speed manual transmission. However, an automatic transmission is so far not on offer.
The smallest of all XUVs, Mahindra XUV300 is actually pretty big when it comes to the list of equipment, which includes LED DRLs, and on the inside, a push start-stop button, a 7.0-inch touchscreen infotainment system that supports navigation, Android Auto and Apple CarPlay.
Other features include a tyre pressure monitoring system, front parking sensors, 17-inch diamond cut alloy wheels, sunroof, and dual tone roof rails. In terms of safety, the new XUV300 gets first-in-segment seven airbags, along with front and rear parking sensors.
Mahindra XUV300 is based on Ssangyong Tivoli and is manufactured at Mahindra's plant in Nashik. Besides Maruti Suzuki Vitara Brezza, the XUV300 also competes with the likes of Ford EcoSport and Tata Nexon.