Mahindra sales drop by 12% in September as chip shortage affects production

The global chip shortage has hit the sales of Mahindra vehicles as well. The company recorded a 12 per cent fall in sales for September this year on a Year-over-Year basis.

By:October 5, 2021 10:23 AM
Mahindra Bolero Neo


In the Indian automotive industry, Mahindra is fondly known as the UV giant. The carmaker has been selling utility vehicles in India for a couple of decades now, and some of them have been topping the sales chart in their respective segments. Also, models like the Thar boast a super-long waiting period, which extends up to 8 months. However, in September 2021, the Indian UV giant sold a total of 13,134 units. In comparison, the company sold 14,867 vehicles in the corresponding month last year. It concludes to a dip in sales of 12 per cent on a YoY basis.

A big chunk of the sales figure came from the UV segment, as the company could retail a total of 12,863 units of its utility vehicles. However, it is less than the figure recorded in September 2020, compounding to a YoY drop of 12 per cent. The prime reason for the decline in sales is said to be the global chip shortage. It is restraining the carmakers from performing at the best of their capabilities.

On this note, Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd., added, “The challenges around the supply of semiconductors continues to pose difficulties for the auto industry globally. We have taken several steps to mitigate the effect and are working towards managing the situation as best as possible.”

Mahindra XUV700

In other news, the carmaker has recently launched its new SUV in the country – XUV700. Prices start from Rs. 11.99 lakh (ex-showroom) for the entry-level MX trim and top out at Rs. 21.59 lakh (ex-showroom). The XUV700 is available with either a 2.0L turbo-petrol or a 2.2L turbo-diesel. Moreover, both of these engines can be had paired to either a 6-speed manual transmission or a 6-speed automatic gearbox.

In addition, the XUV700 comes loaded with a long list of features that includes two 10.25-inch displays for the infotainment unit & instrument cluster, driving modes, ADAS, panoramic sunroof, flush-type door handles, seven airbags, premium sound system and more.

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