Lexus, Toyota's luxury car brand, will make its official debut in India on 24th March, 2017. Bookings for the Lexus models that will be available in the country has begun and all vehicles sold will initially be imported and will be sold as CBUs (Completely-Built Units).
The company is expected to inaugurate the 'Lexus Boutique' showroom in Mumbai, the first dealership of the company.This dealership will sell the RX450h, LX450h, ES300h and the LX450d or the LX570 cars. In addition to them being direct imports, these models would come in limited numbers. At a later stage, the company will start local assembly of its model range, however, it a timeline cannot be confirmed.
The Lexus ES300h will be a sedan based on the Toyota Camry. Similar to the Toyota Camry Hybrid, the Lexus ES300h Hybrid will be powered by a 2.5 litre petrol engine along with an electric motor, paired to a CVT gearbox. As it will share its underpinning with the Camry Hybrid, the company could start its local assembly sooner than the rest of its models and the ES300h is expected to be priced around Rs 75 lakh, ex-showroom.
The Lexus RX450h is a hybrid SUV that will be powered by a 3.5-litre, V6 petrol engine coupled with a Toyota’s Hybrid system, similar to the Prius. The engine will produce a combined power of around 308 hp and will be mated to an e-CVT gearbox. The Lexus RX450h, when launched in India, is expected to be priced around Rs 1.17 crore, ex-showroom.
The Lexus LX450d or the LX570 SUV will share the same platform as the Toyota Land Cruiser. The Lexus LX range of SUVs in international markets is offered with a choice of two engine options, a 5.7 litre V8 motor that develops 383 hp of power and 546 Nm of torque and a 4.5-litre V8 twin-turbo diesel engine that generates 269 hp and 650 Nm. The same engine options are also expected to come in the India-spec models.The Lexus LX450d would also be available in five-seater and seven-seater configurations, depending on the variant. Both the Lexus LX450d and LX570 are expected to be priced at Rs 2 crore and Rs 2.15 crore, ex-showroom.
Also Read: Lexus begins bookings of its cars in India
After the Mumbai dealership, the company might expand its dealership network in major cities in the country like Delhi/NCR, Bangalore and Chennai. This is not the first time that Toyota decided to bring its premium brand in India. In 2013, the company was planning to introduce the Lexus brand, but due to high import duty, the plan was dropped by the carmaker. Many premium brands in India like Audi, BMW, Mercedes-Benz and Jaguar already have their local assembly lines. If Lexus launched its models during that time, high prices would not have worked in the luxury carmaker's favour.