Jaguar Land Rover, in collaboration with Oxfam India, worked towards providing relief to areas heavily affected in flood-hit Assam. Land Rover Discovery Sport vehicles were deployed to provide relief and support to areas of Karimgunj in Assam during the months of August and September 2017. The floods submerged 86 villages in five districts in the state. Incessant rains across Assam led to massive disruption in the districts of Karimganj leaving people without access to basic amenities. The response programme included providing shelter and distributing hygiene kits to the most vulnerable households; public health promotion events to promote safe hygiene practices and messages to ensure access to safe water, sanitation and hygiene; and improved protection to flood-affected people, especially women.
Speaking about the cause, Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) said: “The Assam floods led to tremendous loss of life and property. Our work with Oxfam India helped provide immediate and critical relief to the affected parts. We hope that our contribution helped those in distress to some extent to tide over the crisis.”
“Lakhs of people in Assam witnessed large-scale destruction due to one of the worst floods in the history of the state. A small support in times of crisis can help in bringing back hope to the affected families. It was heartening to see Land Rover contribute and support our efforts in providing relief to the people of Assam,” said Oxfam India’s Director Public Engagement Rina.
OXFAM has been working in India since 1951 on both long-term development and humanitarian issues. Between 2008 to 2016, OXFAM India has delivered 25 humanitarian responses across the country, through which it has reached over 10,52,900 people, directly, as well as affected communities of many times greater that size.